Are you making the most of your welcome messages?
Welcome messages arrive in subscribers’ in-boxes at the very moment they are most engaged with your email program. Done right, they’re a great chance to cement your relationship with new names,...
View ArticleMaking the most of triggered emails
Setting up triggered emails is an easy way to ensure your communications are relevant and timely as they’re based on your subscriber’s recent interactions with your brand, product or service. For...
View ArticleGive your incentives a reality check
Everyone wants a reason to purchase or interact with your brand online, so give them a little incentive… Whether you choose to send specific and triggered messages within your email activity, or use...
View ArticleMake the most of your customer lifecycle
From welcome to reactivation: taking advantage of your messaging milestones Whatever your product or service, there are opportunities for every business to maximise revenue from your customer...
View ArticleIndustry Update: August 2011
From split tests to customer engagement, we’ve scoured the web this month to bring you our take on the smartest email thinking online. We discuss articles by Tim Watson, Jeanne Jennings and Mark...
View ArticleWhat have you got planned for 2012?
Marketers are often heard talking about strategic planning. It’s the task all of us mean to get around to, but rarely ever do. So with the whole year stretching out before you, it’s time to ask...
View ArticleOur favorite emails of Q4
What better way to kick off 2013 than a look back at some of the best emails of Q4.There were plenty to choose from at this busy time of year but we’ve decided not to include anything seasonal – it can...
View Article
More Pages to Explore .....